Chaotic egginess.


“The commodification of eggs and other animal products has brought about a situation whereby the animals themselves become human property, rather than being of value in themselves. Increasingly conceived as food, the egg continues to shift away from something that’s living. Despite this, we are experiencing a spike in veganism - the practice of abstinence from the use of animal products, particularly in diet, with an associated philosophy that rejects this commodity status of animals.

Emerging from a place of hate towards the animal product industry, vegans and other animal rights activists aim to lead amazing movements of resistance and change, on both an individual and social scale. However, acting from a place of hate creates a complicated scenario with complicated results as activism shifts to extremism.

The egg has long been Britain’s most traditional form of protest: compact, versatile, eggalitarian (sorry), and loaded with the potential of being rotten. Even when fresh, organic, and free range, nothing strips a politician of his gravitas quite like a slick of yolk drooling down his lapels or shards of shell peppering his side parting. But, in an animal rights activism context, weaponizing the egg in order to target and undermine the egg industry does not make sense. Eggs have to be bought which then supports the industry we are looking to undermine. How can a vegan egg anything yet continue to practice abstinence from buying eggs?

By thinking through materials, experimenting, modelling and prototyping, we have produced the plant-based egg alternative, both eddible and eggable, in order to fill this space. Activists can now use an object they hate, to do something hateful toward the industry responsible for this hate with good conscience. These eggs are a means to undermine and take over the egg industry, used in different contexts and situations to make chaotic egginess.”

View the Good Eggs booklet below.